The Pixel 11 uses camera looks, such as vintage film filters, to rival the iPhone's photographic styles.

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Google is launching Camera Looks with the Pixel 11, allowing users to customize the appearance of their photos.

Users can choose a variety of appearances, ranging from soft, muted esthetics to ultra-detailed ones.

For a more vintage appearance, the Pixel 11 also includes film-inspired camera filters.



The extensive digital processing that mobile phone cameras undergo is a complaint that an increasing number of people have. As a result, a growing number of users are craving camera apps that provide images with little to no editing. It appears that Google is taking those suggestions into consideration for its recently released Pixel 11 series, which offers customers a variety of film-inspired camera filters in addition to control over how processed their photographs are.

Google introduces a new tool called Camera Looks with Pixel 11 that allows you to add different color filters to your images. This seems to be Google's version of the iPhone's Photographic Styles, since you can select from four different styles:

Vanilla for a softer, warmer tone with a golden glow; Shadows for a more contrasted appearance; and Original, Natural style for subdued details, akin to an iPhone's camera.

The Pixel 11 allows you to personalize each of these looks if you don't like the presets. Additionally, you can store them as your camera's default appearance once you've adjusted them to your liking.

The Pixel 11's camera has retro-looking filters to mimic the esthetics of film cameras in addition to configurable Looks. For a vintage look at photos, these come with six settings, including one black-and-white filter. Similar film-inspired filters were recently released by Google via the Snapseed Camera app. Ironically, the app is only compatible with iPhones and is not accessible for Android.

Google claims that in order to keep these photos from appearing too processed, it purposefully restricts the number of HDR frames in them. It asserts that the sensor-level color lookup tables (LUTs) were created especially to mimic the chemistry involved in creating a print from a film negative.

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